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New JTS Branding Embraces Authentic Logo

Jewelers Trade Shop was founded by my grandparents in 1956, when gas cost 22 cents per gallon, average annual wages were about $4,400, and Elvis made his first appearance on “The Ed Sullivan Show.” While we can’t bring back Elvis or 22-cent gas, we here at JTS did bring back the timeless style of our original logo to use as a basis for our recent rebranding project.

We’re proud to re-embrace the original look back into our branding, creating something new, strong and timeless.

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How to Rebuild a Prong and Resize an Heirloom Ring

Ok, so you inherited your grandmother’s favorite ring; beautiful, handmade filigree and very special to you. But Grandma Edna’s finger was 2 sizes bigger than yours! Here at JTS that is so easy to fix. One of our fine master jewelers can size your ring while you wait. But first let’s check the ring out. It is as old as Grandma Edna right? How does the shank look? Actually looks good and still thick enough to be safe. How bout the prongs?

 

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